26 Oct Launching your Next Big Product? Keep these Factors in Mind for a Successful Launch
Branding in the current marketplace is like a necessity for any company. There are many ways in which any company needs exceptional skills from their marketing department to come up with a plan that can make their products an instant hit. But it can be really tough to make this happen. Companies try to incorporate new tactics and strategies to come up with a unique marketing plan but not everything can turn to gold that much quicker. So, what’s the remedy? Read on.
There are many aspects that the marketing department of a company needs to keep in mind to make a product a hit in the eyes of the target market. Brand Management is one of the key aspects that is a requirement to make a product stand out in the market. We all know that Dubai is a dynamic market where every company has the potential to make it big. But without proper branding, it can be an uphill task, to say the least.
Making Branding work for your Product
IKEA launched its flagship store in the Indian city of Hyderabad last month. And it was an event that will be remembered for different reasons. While the event was a huge success, there was a mad rush form the people of Hyderabad and that culminated in traffic snarl not just at the venue of the IKEA store but along the roads leading to it. So while the event was a success, the organizers were caught unaware of how many people will come to the event. In the case of a small event, such a large number of people can be really hectic and can result in dire consequences if any mishap takes place.
For events that mark the launch of a hugely popular or anticipated product, there must be some proper mechanism and strategy to make sure everything will go smoothly and according to a plan. Let me offer you how big companies handle these situations and how you can hire a branding agency in Dubai to offer you a good plan concerning all aspects including managing huge crowds perfectly.
Nintendo Switch Launch in Japan
Nintendo Switch is a popular video game console that is insanely popular among game enthusiasts especially in the country of its origin, that is, Japan. Nintendo Switch was launched in Japan in March 2017 among huge fanfare. Just like any other device, people lined outside the stores the night before to get the device before anyone else. They camped outside the stores in a bid to enter the store as soon it is opened in the morning. So how companies can make sure they are on top of fending off such fans and avoid an ugly situation? Read on.
While when a crowd of thousands gathers outside a store, it is more of a situation to be handled by the local administration or in the worst case, riot police. But inside the store or the mall where a product like Nintendo Switch is being displayed, the situation can get out of control in a matter of few seconds. So the management of the store and proper handling of such a scenario is part of a marketing plan put forward by companies which offer businesses in Ajman free zone how to turn their products into huge brands. And how to take care of it in situations like these.
If you live in Dubai, I am sure that you haven’t witnessed situations like these not more than once. And the majority of the people reading this blog probably have never witnessed this situation. But it doesn’t mean that such a situation can’t happen ever in Dubai. Imagine Samsung offering its flagship product for half the price. Surely it will send the people in frenzy. Similarly, if you are trying to launch a product at a glitzy event, this is something that you need to keep an eye on as things can go out of control and you will be blamed as the organizer. So make a good case for your product here and give yourself every chance of succeeding at the product launch.
If you need further guidance about anything mentioned in this blog or want to offer your valuable feedback for this, do not hesitate. Please use the comments section below in this regard.
Muneeb Qadar Siddiqui is digital marketing brand strategist. He works for Branex which is a website design & development company based in Dubai. He is blessed with an ability to make any product stand out in the crowd based on his expertise in the digital marketing domain. Get in touch to discuss the prospects of your product with him
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